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Learn To Create a Website That Influence People

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This article will bring to you some useful tips to create a website that use the technique such as: Visual control, Mind control and Behaviour control for highest efficiency!

Now, here we go:

Visual control


1/ Layout

A clever layout guides the user towards what the designer wants them to focus on

Reading patterns: users like text presented in an “F” left-right and up-down. They scan the page in a “Z” shape. Essential information should be at the top left, middle and bottom right.

Space: the first frontier for users confronted with lots of text. Visual breaks can be used to point the user to a specific part of the site.

Minimalism: an essential part of modern design. It simplifies complex processes and organise, reducing user stress. Esspecially important as American attention spans have dropped over 40% since 2000.

2/ Colour

Colour can be used to portray web content in a certain light. It’s important that colour is used is for a reason, and does not compromise brand identity.

Blue: statistically admired by both men and women. It’s associated with trust, calm and loyalty. Used by banks and social networks.

Green: reminds us of nature – it stands out well against blue/white colour schemes and is useful for buttons.

Yellow & Orange: imply haste. Useful for “limited time” offers. Yellow is somewhat anti-aethetic compared with modern tastes, hence it draws in the eye.

Black: implies sophistication, seriousness and portrays luxury items. Useful for upselling products.

3/ Typeface

Typefaces hellp establish the tone of the writing. A more obvious way to force the user to ‘Read between the lines’.

See more at Fonts for Web – What is the most popular?

Mind control

brain idea

4/ Earning trust

When asking for personal information line bank details, earning the user’s trust s paramount.

Purposeful: each page needs a clear purpose to avoid confusion, as users expect instant results.

Safe: any legitimising security information, such as protection through a third party SSL or payment gateway should be explicitly stated.

Approchable: contact information should be provided so the user feels like they’re dealing with “real people”.

5/ Pandering to narcissists

Users crave recognition, its human nature. Human nature can be exploited.

Friendly: mentioning the user by name and using pronouns like “your” helps establish a relationship. Using slang or coloquial language in error messages humanises the site.

Personal: personalised content based on the user’s past cuts to the chase and gets them straight to the content they’re most interested in.

Interactive: enabling expression in reviews, on social media, etc… allows users to feel connected to your site, and encourages them to spend more time there.

6/ Using triggers

Human are emotive and if your content is too you can sway them to your viewpoint.

Show: relevant images reinforce concepts and help to submissively justify your arguments.

Arouse: emotional content drives sharing and action.

Prime: primers such as user ratings, endorsements, and scarity sales are used by ecommerce sites when pushing a sale.

Behaviour control


7/ Maintaining consistency

Consistency helps the user confidently navigate a website, and keeps them on the road to your objective.

Patterns: our brains reward us for picking up patterns, and acquiring knowledge of new skill systems. Brand, design elements, and colours should all follow an identifiable scheme.

Navigation: this should be intuitive. The ‘hamburger menu’ frees up space on mobile, while the older breadcrumb menu gives the user a clear visual clue about their whereabouts within the site.

Innovation: sometimes though, unexpected results can be very rewarding if they serve as a memorable novelty.

8/ Positive reinforcement

Like pavlov’s dog, humans can be manipulated into certain behaviours with the right rewards.

Stimulus: notifications streamline social networks and encourage users to keep checking for updates even without being pushed. Use of distinct colours, popups, and clever sound design consistently make these events memorable.

Dopamine: the brain sends a lot of pleasure to users when they are socially accepted. In providing the opportunity for social recognition, users feel rewarded for posting statuses and photos, at the cost of their time.

Reliance: one survey found that regular Facebook users who had not had an interaction on the site for two days felt negatively about their self-esteem and wellbeing.

9/ Private information

Information is power. Take your user’s information with these tools:

Give: provide services and make them essential to your user’s digital life. A recent survey suggests that 74% of responders would opt to save their personal photos over their device. Cloud based solutions are convenient but also make users reliant.

Encourage: a U.S study found that by analysing a user’s likes, researchers could identify with 95% accuracy the user’s race, 88% their sexually and 85% accuracy their preferred political party. Encourage this type activity and harvest the data.

Take: account registration is now an accepted norm for users, a method of securing user data, in exchange for access content.

Source @ssls.com

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